GOLD COAST, Queensland/Australia (Monday, February 21, 2011) - Quiksilver, one of the world’s largest surf companies, and Land Rover one of the world’s leading SUV 4×4 manufacturers have entered into a sponsorship agreement for Land Rover to be the presenting sponsor for Quiksilver and Roxy Pro surfing events held on the Gold Coast, Australia. The Quiksilver Pro and the Roxy Pro are the first events on the 2011 Association of Surfing Professionals (ASP) World Title for both men and women, and will be held between 26 February 2011 and 9 March 2011.
The agreement is a continuation of a relationship that began in 2010 when Land Rover Australia was presenting sponsor of the Quiksilver Pro.
Quiksilver CEO and Asia Pacific President Greg Healy said he was delighted to continue the strong relationship Quiksilver had fostered with Land Rover through the sponsorship.
“We are very pleased to have Land Rover as the presenting sponsor of the Quiksilver and Roxy Pro events. We believe the continued relationship between ourselves and Land Rover is highly beneficial to both parties as the profile of surfing and the events continues to grow.” Mr Healy said.
“We believe we are a great fit for Land Rover and their fleet of all terrain SUV’s. The Quiksilver Pro and the Roxy Pro events enable our sponsors to promote their brands to audiences around the globe as part of an event where the best surfers in the world are competing in world class waves.” said Healy.
Land Rover will use the event as an opportunity to showcase three of its new 4×4 vehicles: Discovery 4, Freelancer 2 and Defender.
According to Land Rover Australia the sponsorship has been a successful one with the Quiksilver Pro playing a role in the brand’s promotion last year.
“The alignment between Quiksilver and Land Rover is strong, with both brands representing adventure, excitement and fun. For years, surfers, snowboarders and board riding enthusiasts have enjoyed going off the beaten track in search of adventure. We’re excited to be a sponsor again and looking forward to working with Quiksilver”” said Tim Krieger, Brand Manager, Land Rover Australia.